South Hedland Serviced Apartment Hotel

Project Summary (Excerpt)

M/Group is pleased to present the development of a new 90-key serviced apartment hotel in South Hedland, Western Australia. The project has been designed by CCN Architects in collaboration with an internationally recognised serviced apartment and hotel operator and is positioned to meet sustained accommodation demand generated by the Pilbara’s mining and resources sector.

The development builds on M/Group’s established track record delivering and operating institutional-grade accommodation assets across Western Australia, with comparable projects demonstrating strong operational performance and investor outcomes.

The asset will be supported by a long-term commercial lease to an experienced international accommodation operator, providing stable income generation and operational certainty. Construction will be delivered by M/Construction, M/Group’s preferred delivery partner, supporting cost control, program certainty, and quality outcomes.

The investment provides exposure to a purpose-built accommodation asset aligned with strong regional economic fundamentals and long-term workforce demand. This project is expected to generate direct local employment during construction and operations, while strengthening the region’s accommodation infrastructure to support the Pilbara’s ongoing economic growth.

Project Description

M/Group is delivering a new purpose-built 90-key serviced apartment hotel in South Hedland, Western Australia. The development has been carefully designed to respond to sustained regional accommodation demand driven by the Pilbara’s globally significant mining and resources sector, together with ongoing government and infrastructure investment.

Designed by CCN Architects in collaboration with an internationally recognised serviced apartment and hotel operator, the project will provide a contemporary, high-quality accommodation offering aligned with international serviced apartment standards. The hotel will comprise a mix of studio, one-bedroom, and two-bedroom serviced apartments, supported by guest amenities including reception facilities, business lounge and meeting spaces, gymnasium, on-site parking, and landscaped communal areas tailored for extended-stay corporate travellers.

Strategically located within South Hedland’s commercial and civic precinct, the development offers convenient access to key employment hubs, transport infrastructure, retail services, and community amenities. The asset is intended to serve a diverse customer base including mining contractors, corporate travellers, government personnel, and project-based workforces requiring premium medium-term accommodation.

The investment will be supported by a secure long-term lease to an experienced international accommodation operator, providing stable and predictable income outcomes. Construction will be undertaken by M/Construction, M/Group’s preferred delivery partner, which has delivered a diverse portfolio of commercial and residential developments across Western Australia since 2010.

This project builds on M/Group’s established track record delivering comparable serviced accommodation assets that continue to demonstrate strong operational performance and investor outcomes.

Investment Opportunity Details

The South Hedland Serviced Apartment Hotel presents an opportunity to invest in a purpose-built accommodation asset supported by long-term structural demand generated by the Pilbara’s mining and resources sector. The development will be underpinned by a secure long-term lease to an established international serviced apartment and hotel operator, providing stable and predictable income generation.

M/Group is seeking equity investment of $11 million, with a minimum investment of $100,000 per investor. Funds raised will be deployed directly toward site acquisition, construction costs, site preparation, and associated development expenditure, with the balance allocated to working capital and pre-opening operational requirements.

The project benefits from M/Group’s integrated development and delivery model, with construction undertaken by M/Construction to support cost control and delivery certainty. Strong regional economic fundamentals, ongoing resource investment, and sustained workforce mobility continue to drive demand for high-quality serviced accommodation in South Hedland.

The investment structure is designed to appeal to institutional and wholesale investors seeking exposure to regional Western Australian infrastructure-linked assets, offering long-term income security alongside potential capital growth supported by a proven accommodation operating model.